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CEdMA Europe Early Spring Workshop
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How the Business Views Education Services

When: Tuesday 13 March
1300-1700 GMT
Where: Amazon Web Services
1 Principal Place
115 Worship Street
London EC2A 2FA
United Kingdom
Contact: Mike Dowsey

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Trained customers renew licenses and often add more features and seats. But how does Education Services help in that process? How often does education products and services get removed from the initial proposal? Are sales reps incented enough to include them? What about product renewals? All this points to the need for Education Services to turn other Business Units, especially Sales, from sceptics to advocates. We have to make it easy for them to do business with us. This workshop will address these questions and provide practical experience and answers.

Agenda (printable version)

1300    Gather and Networking

1330    Welcome and Introduction – Tony Coates, Chairman

1345    What is “Attach” and how is it measured? – Julia Allen, QlikTech

1415    A view from a member - TBA

1430    Comp Plans – Tony Coates, Assima

1500    Break and Networking

1530    From sceptics to advocates - David day, Palo Alto Networks

1600    A view from a member - TBA

1615    Are renewals a different challenge? - Faez Ahmed, ServiceNow

1640    A view from a member - TBA

1655    Summary and close - Tony Coates

1700    Networking

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.


We shall send out joining instructions around 2 Mar.


I look forward to seeing you there.


Mike Dowsey
CEdMA Europe

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